The Jouzi Halwa, and Designing an Experience
“An old friend of mine, a journalist, once said that paradise on earth was to work all day alone in anticipation of an evening in interesting company.” - Ian McEwan (Machines Like Me)
The Jouzi Halwa: As much as Hyderabad is synonymous with the Hyderabadi dum biryani, it is also famous for its traditional desserts - from apricot sweets to cucumber mithais, Hyderabad has a lot to please the sweet tooth. And if you are in Hyderabad, wanting more than just the biryani, Jouzi Halwa, a Turkish sweet at the Hameedi Confectioners, is just what you need.
India Built a Perfect System to Ignore its Deadly Air: The National Clean Air Programme was meant to solve India’s air crisis. Instead, it created a measurement system that shows progress on paper while citizens can’t breathe... The irony runs deep. A project meant to reduce pollution in the long run now threatens the city’s ability to show progress in the short term.
https://www.theplankmag.com/toxic-air-truth
The Four Realms of Designing an Experience: The economy moves from agrarian to industrial to service to experience. And there are four realms to an experience economy: entertainment, educational, escapist and esthetic. An ideal experience has to touch upon all the four realms at a sweet spot, and engage all five senses.
https://hbr.org/1998/07/welcome-to-the-experience-economy
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Man, I loved this conversation with Shiv, who is the ex-MD of PepsiCo India, and Nokia. We discuss how FMCG giants think differently from D2C founders, and how one should go about building a consumer business. Promise he'll have you hooked.
